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Genuine the books travel culture management Zhang Shengnan(Chinese Edition)


ISBN 10: 701011305X / ISBN 13: 9787010113050
New Condition: New Soft cover
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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-10-01 Pages: 251 Publisher: People's Publishing House basic information about the title: Tourism and Culture Management List Price: $ 39.00 Author: Zhang Shengnan Press: People's Publishing House Publication Date :2012-10-01ISBN: 9.787.010.113.050 words : Pages: 251 Edition: 1 Format: Folio: 16 Weight: Editor's Summary into the 21st century. the international academic community tourism and cultural studies from academic outer layer toward academic center. Comprehensive study of tourism and cultural resources and their management mode in the context of the current tourism and cultural development. tourism and cultural management research man-land relationship. cultural and ecological relations. management and sustainable development of tourism and cultural tourism in economy explore the integration of cultural tourism resources and tourism development of the culture of law. to the study of the culture-based tourism conversion mode. and thus regulate the tourism market and industry competition rules. The main contents are as follows: tourism and cultural characteristics of the environment and management; the tourism cultural market. socio-economic information analysis; township tourism eco-cultural system; urban development and protection of tourism and cultural resources; travel cross-cultural communication and management; Tourism and Culture Information Services Manager; travel Cultural Competition; Tourism and Culture Management Model. Contents Preface Chapter of Tourism and Culture and Tourism Cultural Management section I of culture. history and connotation two about the culture. ceremony with the Chinese cultural heritage Third. differences of Chinese and Western cultures: Chinese sages of ancient Greek wise comparative Festival tourism and cultural management and its characteristics. cultural management concepts Discrimination of two main features of the cultural management. travel and cultural systems of Tourism and Culture Management System Section 1 ancient China Travel. imperial parade. Guests travel three religious travel. late Qing studying travel a profound impact on social change in China Section II of the ancient world travel. adventure travel. Marco Polo's Travel section III of the Western cultural exchanges. Zhang Qian and Ban Chao: Silk the road to messenger. the culture of the military campaign results. in the West invariably the voyage Chapter mediator Management of Tourism and Culture (1) transportation and cultural management. the development of transportation in China two modern times. the development of the international transport hotel culture. Section II of the integrated management of cultural and natural landscapes traffic management. and foreign hotel development path Second. the cultural connotation of the hotel. hotel new marketing concept Fourth. the hotel cross-cultural management - Marriott International as an example in section III travel agency cultural management. the beginning of modern tourism. tour guide service. travel agency social responsibility: to lead the visitors to enhance cultural literacy Chapter tourism cultural object management first section tourism and cultural objects resources. architectural and cultural tourism resources. folk cultural resources. arts and culture tourism resources. the classical garden tourism resources Section 2 Object of Tourism and Culture ideological Origin. advocating people and people cultural tradition of two. in advocating natural combined with cultural. and cultural connotations sublimation III Chapter VI urban and rural tourism and cultural differences of Chinese and Western cultures object the Origin . Chapter tourism culture main management system management References Postscript author describes Zhang Shengnan. Ph.D. graduated from the University of Inner Mongolia in 1986 and left their schools. graduated fro. Bookseller Inventory # FX009136

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Title: Genuine the books travel culture management ...

Binding: paperback

Book Condition:New

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Paperback. Pub Date :2012-10 Publisher: People's Author Zhangsheng Nan. Ph.D.. graduated from the University of Inner Mongolia in 1986 and stayed on to teach in 2003. graduated from the Renmin University of China. was Doctor of Laws degree. Is currently Associate Professor of Resource Environment and Tourism College of Capital Normal University. Master Instructor. The main research directions: Tourism and Culture Management. Hotel Management. Has presided over the the Beijing boutique textbook travel agency etiquette project. leisure and creative industries in Beijing impact on tourism development model study provincial research projects. major projects and major projects of the national scientific and technological support to participate in the National Social Science Fund research 1 items; authority and core journals published more than 30 papers; published in the Republic...

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