There are millions of people tasked to manage the relationships between their companies and the advertising, marketing, media, and consulting agencies they have hired. Across the industry, though, there is little conversation about how to foster great relationships between clients and agencies, which in turn generates maximum value.
Why is this? First, leaders on the client side are rarely forced to be great clients because of a complicated power dynamic, and a lack of clarity around why it would even be worth the time invested. Secondly, there is little to no coaching or teaching around how to be a great client.
What if the people hiring agencies, consultancies, and even freelancers
were more curious as to how to be the best possible client and reap the rewards of that excellence? What if there were some practical ways to help them?
In You Get The Agency You Deserve, Jared Belsky outlines twenty practical and emotional lessons to help clients get the most out of their agency partnership. Belsky's perspectives will not only lead to mutual trust and better communication with agency partners-they will lead to more successful campaigns that will help your company's bottom line.
After reading You Get the Agency You Deserve, you'll be equipped to:
- Provide effective feedback to your team
- Set clear expectations and goals that will produce better work and results
- Better motivate team members by communicating with confidence, candor, and optimism
- realize the best path for navigating conflict is not a divorce, but rather improving the relationship
Belsky's expertise comes from 20 years of leading some of the nation's most successful digital agencies, as the CEO now at Acadia and previously at 360i. He has also managed the integrated media budget for Coca-Cola's Fanta brand, giving him a unique perspective with experience on both the client and agency side.
Whether you're the chief marketing officer of a Fortune 500 company who wants to be a more effective client for your agency partner, or whether you want to establish better communication with your team, this book will provide critical insights to inspire better work.
Jared Belsky is the CEO and Co-Founder of Acadia, a powerhouse digital marketing and analytics agency. Before co-founding Acadia with Sean Belnick, Belsky was the CEO of 360i, one of the top advertising and marketing agencies in the U.S.
Throughout his career as one of the most respected leaders in the industry, he has focused on one skill above all else that has helped him build string relationships between the agencies he manages and the clients with whom they partner—trust. Both of his books, You Get the Agency You Deserve and The Great Client Partner, explore themes of principled negotiating, active listening, collaborative thinking, honesty, and kindness as critical soft skills that are at the center of successful partnerships.
Belsky lives in Atlanta with his wife Jeanine and children Avner and Alex.
