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Get to the Point!: Sharpen Your Message and Make Your Words Matter

Joel Schwartzberg

ISBN 10: 1520082223 / ISBN 13: 9781520082226
Published by Berrett-Koehler on Dreamscape Audio, 2017
Condition: Good
From Books Express (Portsmouth, NH, U.S.A.)

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Bibliographic Details

Title: Get to the Point!: Sharpen Your Message and ...

Publisher: Berrett-Koehler on Dreamscape Audio

Publication Date: 2017

Binding: Audio CD

Book Condition: Good

Edition: Unabridged.

About this title


Every time you communicate, you're doing it for a reason: you want someone to understand something, do something, or change something. You're trying to make a point. But the only way to make a point is to have a point-and the surprising truth is that very few communicators have one. In this concise and practical book, Joel Schwartzberg draws on his decades of experience as both a professional public-presentation coach and a strategic communication professional to train you how to identify your point, elevate it, stick to it, and sell it. His point-making insights apply to communications of all kinds, including speeches, emails, PowerPoint presentations, staff meetings, conference panels, and performance reviews. Schwartzberg's fresh approach also conquers common communication challenges like rambling, irrelevance, uptalk, slow starts, and the debilitating fear of presenting in public. He shows you how to go from simply sharing a thought to making a difference.

Book Description:

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don’t have a point―a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.

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