Former Library book. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Bookseller Inventory #
Synopsis: ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
About the Author: Sicco van Gelder is a global brand strategy consultant. He has held senior positions with agencies in Asia and Europe and has served public and private sector clients in North and South America, West and Eastern Europe and across the Asia-Pacific region. He is the author of Global Brand Strategy--Unlocking Brand Potential Across Countries, Cultures and Markets (2003, Kogan Page).
Title: Global Brand Strategy: Unlocking Brand ...
Publisher: Kogan Page Business Books
Book Condition: Good
Book Description Kogan Page, 2005. Book Condition: Very Good. New Ed. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP95114901
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR002359688
Book Description Book Condition: good. 513 Gramm. Bookseller Inventory # M0074944469X-G
Book Description Kogan Page, 2005. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG074944469X
Book Description Kogan Page Business Books, 2005. Book Condition: very good. Gently used. Expect delivery in 2-3 weeks. Bookseller Inventory # 9780749444693-3
Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEAV*S##6087
Book Description Kogan Page Business Books, 2005. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P02074944469X
Book Description Kogan Page Business Books, 2005. Paperback. Book Condition: Used: Good. Bookseller Inventory # SKU8575626
Book Description Kogan Page Business Books, 2005. Paperback. Book Condition: Like New. Almost new condition. Bookseller Inventory # P01074944469X
Book Description Kogan Page Ltd, 2005. Paperback. Book Condition: Brand New. 260 pages. 9.25x6.25x1.25 inches. In Stock. Bookseller Inventory # zk074944469X