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Global Business Strategy: Asian Perspective

Hwy-Chang Moon

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ISBN 10: 9814273198 / ISBN 13: 9789814273190
Published by World Scientific Publishing Company
New Condition: New Hardcover
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About this Item

348 pages. Dimensions: 9.1in. x 5.9in. x 1.0in.Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9789814273190

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Bibliographic Details

Title: Global Business Strategy: Asian Perspective

Publisher: World Scientific Publishing Company

Binding: Hardcover

Book Condition:New

Book Type: Hardcover

About this title

Synopsis:

Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

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