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Global Fashion Brands: Style, Luxury & History: Hancock, Joseph H.; Muratovski, Gjoko; Manlow, ... Global Fashion Brands: Style, Luxury & History: Hancock, Joseph H.; Muratovski, Gjoko; Manlow, ...

Global Fashion Brands: Style, Luxury & History

Hancock, Joseph H.; Muratovski, Gjoko; Manlow, Veronica; Peirson-Smith, Anne (Editors)

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ISBN 10: 1783203579 / ISBN 13: 9781783203574
Published by Bristol, UK: Intellect Ltd., 2014
Used Condition: Fine Soft cover
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Light shelf wear, mostly at the back bottom edge. No apparent markings to the book. Bookseller Inventory # DS-TB-F-9781783203574

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Bibliographic Details

Title: Global Fashion Brands: Style, Luxury & ...

Publisher: Bristol, UK: Intellect Ltd.

Publication Date: 2014

Binding: Soft cover

Book Condition:Fine

About this title


Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods.

In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of style and fashion as part of our global culture. 

About the Author:

Joseph H. Hancock II is professor at Drexel University, Philadelphia, and edits the journal Fashion, Style and Popular Culture.

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