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Global Marketing ( 3rd Edition )

Kate Gillespie , H. David Hennessey

ISBN 10: 1439039437 / ISBN 13: 9781439039434
Published by Cengage Learning, 2010
New Condition: New Soft cover
From PRIORITY BOOKS (Springfield, VA, U.S.A.)

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Softcover Book, New Condition, Fast Shipping. Ready in Stock. 3rd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 404932

Bibliographic Details

Title: Global Marketing ( 3rd Edition )

Publisher: Cengage Learning

Publication Date: 2010

Binding: Paperback

Book Condition:New

Edition: International Edition

About this title

Synopsis:

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

About the Author:

Kate Gillespie teaches at the University of Texas, Austin. She received her BA from Harvard University, her MBA from the University of Virginia, and her PhD from the London Business School. Her research interests include international marketing, international business-government relations, and business in developing countries. Kate is a frequent journal contributor.

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