Global Marketing

Gillespie

Published by Cengage Learning, 2013
ISBN 10: 8131518868 / ISBN 13: 9788131518861
Used / Paperback / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! L. Bookseller Inventory #

About this title:

Synopsis: Global Marketing -Cengage Learning-H. David Hennessey,Kate Gillespie-2013-EDN-3

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Global Marketing
Publisher: Cengage Learning
Publication Date: 2013
Binding: Paperback
Book Condition: Used: Good

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

GILLESPIE
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Quantity Available: 1
International Edition
Seller:
Rating
[?]

Book Description Book Condition: New. Verify ISBN for International Edition; year of publication 2013 8131518868. Bookseller Inventory # 306385

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.69
Convert Currency

Add to Basket

Shipping: US$ 10.61
From India to U.S.A.
Destination, Rates & Speeds

2.

Gillespie
Published by Cengage India (2013)
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Paperback Quantity Available: 10
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Cengage India, 2013. Paperback. Book Condition: New. Bookseller Inventory # Adhya-9788131518861

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.60
Convert Currency

Add to Basket

Shipping: US$ 4.72
From India to U.S.A.
Destination, Rates & Speeds

3.

Gillespie
Published by Cengage India (2013)
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Paperback Quantity Available: 10
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Cengage India, 2013. Paperback. Book Condition: New. Bookseller Inventory # Adhya-9788131518861

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.60
Convert Currency

Add to Basket

Shipping: US$ 5.90
From India to U.S.A.
Destination, Rates & Speeds

4.

Gillespie
Published by Cengage Learning
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Quantity Available: 10
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Cengage Learning. Book Condition: New. 3. Bookseller Inventory # Cengage-9788131518861

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.39
Convert Currency

Add to Basket

Shipping: US$ 4.72
From India to U.S.A.
Destination, Rates & Speeds

5.

Gillespie
Published by Cengage Learning
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Quantity Available: 10
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Cengage Learning. Book Condition: New. 3. Bookseller Inventory # Cengage-9788131518861

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.39
Convert Currency

Add to Basket

Shipping: US$ 5.88
From India to U.S.A.
Destination, Rates & Speeds

6.

Gillespie Kate,H. David Hennessey
Published by HMC/Cengage Learning India (2013)
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description HMC/Cengage Learning India, 2013. Softcover. Book Condition: New. 3rd edition. A student-friendly, four-color design features up-to-date photographs, maps, and advertisements that engage students in the material. Each chapter includes up to three brief cases, located at the back of the text, that challenge students to further apply chapter concepts. Cases new to the Third Edition include "Diaspora Marketing," "Procter & Gamble Targets Emerging Markets," "," "Cars for Emerging Markets," and "Fighting Aids in Asia." Updated coverage of evolving issues in global marketing includes insights and frameworks from recent academic and consulting research. Coverage of new topics includes the Japanese cultural paradox, how global markets are using the new social media, where marketers can go for government support in tough economic times, why global marketers use emic and etic research, halal certification issues, and the rise of parallel firms. The Companion Student Site offers interactive practice tests, flashcards and crossword puzzles to help students remember key terms, weblinks for further exploration of issues in global marketing, and a course-length Country Market Project. A considerably expanded test bank - now with over 1,500 questions - includes both factual and applied questions. New to this edition are mini-cases with questions that test student``s ability to apply knowledge to new situations and to think across chapters.1. Introduction to Global Marketing. The Importance of Global Markets. The Development of Global Marketing. Why Study Global Marketing? Part I: UNDERSTANDING THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economy. International Trade: An Overview. The Basic Theories of World Trade: Absolute, Comparative, and Competitive Advantage. Global Outsourcing. Balance of Payments Exchange Rates. International Agencies for Promoting Economic and Monetary Stability. Protectionism and Trade Restrictions. Economic Integration as a Means of Promoting Trade The Globalization Controversy. 3. Cultural and Social Forces. A Definition of Culture. Religion. The Family. Education. Attitudes Toward Time. The Hofstede Measures of Culture. Language and Communication. Overcoming the Language Barrier. Adapting to Cultural Differences. 4. Political and Regulatory Climate. Host Country Political Climate. Host Government Actions. Home Country Political Forces Legal Environments. National Regulatory Environments. Regulatory Change. Political Risk Global Marketing and Terrorism. Part II: ANALYZINGGLOBAL OPPORTUNITIES. 5. Global Markets.Understanding Markets and Buyers. The Consumer Market. Business Markets. Government Markets. 6. Global Competitors. The Globalization of Competition. Cultural Attitudes Toward Competition. Home Country Actions and Global Competitiveness. Competition from Emerging Markets. The Country-of-Origin Advantage. 7. Global Marketing Research. The Scope of International Marketing Research. Challenges in Planning International Research. The Research Process. Utilizing Secondary Data. Analysis by Inference Collecting Primary Data. Studying the Competition. Outsourcing Research. Developing a Global Information System. Part III: DEVELOPING GLOBAL PARTICIPATION STRATEGIES. 8. Global Market Participation. Internationalizing Marketing Operations. Evaluating National Markets. Geographic Market Choices. Country Selection. 9. Global Market Entry Strategies. Exporting as an Entry Strategy. Foreign Production as an Entry Strategy. Ownership Strategies. Entering Markets Through Mergers and Acquisitions. Entry Strategy Selection and Configuration. Exit Strategies. Part IV: Designing Global Marketing Programs. 10. Global Product Strategies. Product Design in a Global Environment. Packaging and Labeling for Global Markets. Global Warranty and Service Policies. Managing a Global Product Line. Developing a Global Product. New Product Development Processes for Global Markets. Introducin Printed Pages: 540. Bookseller Inventory # 77675

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.63
Convert Currency

Add to Basket

Shipping: US$ 4.70
From India to U.S.A.
Destination, Rates & Speeds

7.

Gillespie Kate,H. David Hennessey
Published by HMC/Cengage Learning India (2013)
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Softcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description HMC/Cengage Learning India, 2013. Softcover. Book Condition: New. 3rd edition. A student-friendly, four-color design features up-to-date photographs, maps, and advertisements that engage students in the material. Each chapter includes up to three brief cases, located at the back of the text, that challenge students to further apply chapter concepts. Cases new to the Third Edition include "Diaspora Marketing," "Procter & Gamble Targets Emerging Markets," "," "Cars for Emerging Markets," and "Fighting Aids in Asia." Updated coverage of evolving issues in global marketing includes insights and frameworks from recent academic and consulting research. Coverage of new topics includes the Japanese cultural paradox, how global markets are using the new social media, where marketers can go for government support in tough economic times, why global marketers use emic and etic research, halal certification issues, and the rise of parallel firms. The Companion Student Site offers interactive practice tests, flashcards and crossword puzzles to help students remember key terms, weblinks for further exploration of issues in global marketing, and a course-length Country Market Project. A considerably expanded test bank - now with over 1,500 questions - includes both factual and applied questions. New to this edition are mini-cases with questions that test student``s ability to apply knowledge to new situations and to think across chapters.1. Introduction to Global Marketing. The Importance of Global Markets. The Development of Global Marketing. Why Study Global Marketing? Part I: UNDERSTANDING THE GLOBAL MARKETING ENVIRONMENT. 2. The Global Economy. International Trade: An Overview. The Basic Theories of World Trade: Absolute, Comparative, and Competitive Advantage. Global Outsourcing. Balance of Payments Exchange Rates. International Agencies for Promoting Economic and Monetary Stability. Protectionism and Trade Restrictions. Economic Integration as a Means of Promoting Trade The Globalization Controversy. 3. Cultural and Social Forces. A Definition of Culture. Religion. The Family. Education. Attitudes Toward Time. The Hofstede Measures of Culture. Language and Communication. Overcoming the Language Barrier. Adapting to Cultural Differences. 4. Political and Regulatory Climate. Host Country Political Climate. Host Government Actions. Home Country Political Forces Legal Environments. National Regulatory Environments. Regulatory Change. Political Risk Global Marketing and Terrorism. Part II: ANALYZINGGLOBAL OPPORTUNITIES. 5. Global Markets.Understanding Markets and Buyers. The Consumer Market. Business Markets. Government Markets. 6. Global Competitors. The Globalization of Competition. Cultural Attitudes Toward Competition. Home Country Actions and Global Competitiveness. Competition from Emerging Markets. The Country-of-Origin Advantage. 7. Global Marketing Research. The Scope of International Marketing Research. Challenges in Planning International Research. The Research Process. Utilizing Secondary Data. Analysis by Inference Collecting Primary Data. Studying the Competition. Outsourcing Research. Developing a Global Information System. Part III: DEVELOPING GLOBAL PARTICIPATION STRATEGIES. 8. Global Market Participation. Internationalizing Marketing Operations. Evaluating National Markets. Geographic Market Choices. Country Selection. 9. Global Market Entry Strategies. Exporting as an Entry Strategy. Foreign Production as an Entry Strategy. Ownership Strategies. Entering Markets Through Mergers and Acquisitions. Entry Strategy Selection and Configuration. Exit Strategies. Part IV: Designing Global Marketing Programs. 10. Global Product Strategies. Product Design in a Global Environment. Packaging and Labeling for Global Markets. Global Warranty and Service Policies. Managing a Global Product Line. Developing a Global Product. New Product Development Processes for Global Markets. Introducin Printed Pages: 540. Bookseller Inventory # 77675

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.63
Convert Currency

Add to Basket

Shipping: US$ 5.88
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Gillespie
Published by Cengage India
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Softcover Quantity Available: 5
International Edition
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Cengage India. Book Condition: New. 8131518868 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # NI_9788131518861

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 18.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

ISBN 10: 8131518868 ISBN 13: 9788131518861
New Paperback Quantity Available: 5
International Edition
Seller:
Bookstore99
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: NEW. This is an International Edition Brand New. Same Title Author and Edition as listed. Standard Delivery within 3-7 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RI_9788131518861

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.85
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

10.

Gillespie
ISBN 10: 8131518868 ISBN 13: 9788131518861
New Quantity Available: 4
Seller:
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 9788131518861NHS

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.09
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are 9 more copies of this book

View all search results for this book