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International Edition

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Global Marketing Management 8th Edition

Warren J. Keegan

24 ratings by Goodreads
ISBN 10: 0136157394 / ISBN 13: 9780136157397
Published by Pearson Education, 2014
New Condition: New Soft cover
From unibooks (Shah Alam, SEL, Malaysia)

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This is an INTERNATIONAL EDITION. Brand New, Soft Cover / Paper Back Textbook and is printed in English with a different ISBN and Cover Image with US Edition. The PHOTO and ISBN of the US Edition is for REFERENCE ONLY. The content and chapters are same as the US Edition. Printed on High Quality Color Glossy Paper which is same Paper Quality as Original US Edition. Some books may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost / quality Indian version book. The ISBN of the actual book on SALE is stated in the Bookseller INVENTORY #. Shipping is 3-5 Working days by DHL or Fedex With Tracking number. We do not ship to PO Box, FPO and APO addresses. Bookseller Inventory # 9780273768685

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Bibliographic Details

Title: Global Marketing Management 8th Edition

Publisher: Pearson Education

Publication Date: 2014

Binding: Soft cover

Book Condition:New

Edition: 5th or later Edition

About this title

Synopsis:

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

From the Publisher:

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

"About this title" may belong to another edition of this title.

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