Global Marketing Management (International)

Warren J. Keegan, Naval K. Bhargava

Published by Pearson Education India, 2010
ISBN 10: 8131730913 / ISBN 13: 9788131730911
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: seventh ] Publisher: Pearson Education India Pub Date: 12/1/2010 Binding: Paperback Pages: 700 seventh edition. Bookseller Inventory # 4989568

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Synopsis: Global marketing management, seventh edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of indian examples have been added to make the text beneficial for the indian students as well.

From the Publisher: The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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Bibliographic Details

Title: Global Marketing Management (International)
Publisher: Pearson Education India
Publication Date: 2010
Binding: Soft cover
Book Condition: Fair

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Warren J. Keegan
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Book Description Pearson Education, 2011. Softcover. Condition: New. 5th or later edition. Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well. Printed Pages: 700. Seller Inventory # 21532

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Book Description Softcover. Condition: New. 7th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB102583

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