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Global Marketing Management (Seventh Edition)

Warren J. Keegan

25 ratings by Goodreads
ISBN 10: 8131730913 / ISBN 13: 9788131730911
Published by Pearson Education, 2011
New Condition: New Soft cover
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About this Item

Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well. Printed Pages: 700. Bookseller Inventory # 21532

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Bibliographic Details

Title: Global Marketing Management (Seventh Edition...

Publisher: Pearson Education

Publication Date: 2011

Binding: Softcover

Book Condition:New

Edition: 5th or later edition.

About this title

Synopsis:

For graduate courses in International and Global Marketing.The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

From the Publisher:

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

"About this title" may belong to another edition of this title.

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