Global Marketing With 2004 Annual Sixth Edition

Jeannet, Jean-Pierre; Hennessey, H. David

Published by Houghton Mifflin Company
ISBN 10: 0618311912 / ISBN 13: 9780618311910
Used / Hardcover / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.


This book has a light amount of wear to the pages, cover and binding. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
4.5 avg rating
(2 ratings)


Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America. The Sixth Edition continues to offer a practical focus on global marketing, highlighting the issues facing current managers such as e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock market, emerging economies, the events of 9/11, and continued opposition to unlimited globalization.

The authors have revised the complete text, updating key concepts and examples with reference to numerous 2000–2002 academic and trade sources. Chapter 2, The Global Economy, features new statistics on world trade and growth rates, a discussion of the steel tariffs challenged by the EU and WTO, and the financial impact of 9/11. Other highlights include Chapter 3, Cultural and Social Forces, offering insightful business advice about Hindu and Moslem cultures; Chapter 4, Political and Legal Forces, examining how countries such as China use product standards to avoid poor-quality imports and how companies are dealing with executive kidnappings, one of the fastest-growing criminal practices in the world; and Chapter 10, Pricing for Global Markets, covering the management of transfer pricing in response to government audits.

  • New! Revised annually, an updated casebook appears with every new copy of the Sixth Edition—and allows students to gain a better understanding of how products are developed and marketed through company-, product-, and industry-specific cases.
  • New! As the result of changing industry practice, "international and global" references now appear as "global" and reinforce the text's more unified, worldwide character.
  • New! Chapter 16, Organizing for Global Marketing, has been updated to reflect the changing role of global marketing organizations—enhancing discussions of concepts such as global mandates.
  • New! Chapter 17, Planning and Controlling Global Marketing, now includes coverage of the latest corporate business strategies.
  • Current sources from traditional U.S. publications—such as The Wall Street Journal, Marketing News, and Business Week—are complemented by references to international publications, including Business Europe, Far Eastern Economic Review, Nikkei Weekly, and The Asian Business Journal.

About the Author: J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. Dr. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Global Marketing With 2004 Annual Sixth ...
Publisher: Houghton Mifflin Company
Binding: Hardcover
Book Condition: Good

Top Search Results from the AbeBooks Marketplace


Jeannet, Jean-Pierre
Published by Houghton Mifflin Company (2004)
ISBN 10: 0618311912 ISBN 13: 9780618311910
Used Quantity Available: 1
Better World Books Ltd
(Dunfermline, United Kingdom)

Book Description Houghton Mifflin Company, 2004. Condition: As New. 6th Edition. Ships from the UK. Book in almost Brand New condition. Seller Inventory # GRP98754222

More information about this seller | Contact this seller

Buy Used
US$ 1.00
Convert Currency

Add to Basket

Shipping: US$ 4.75
From United Kingdom to U.S.A.
Destination, Rates & Speeds


Jean-Pierre Jeannet; H. David Hennessey
Published by Houghton Mifflin Company (2003)
ISBN 10: 0618311912 ISBN 13: 9780618311910
Used Hardcover Quantity Available: 1

Book Description Houghton Mifflin Company, 2003. Hardcover. Condition: Used: Good. Seller Inventory # SONG0618311912

More information about this seller | Contact this seller

Buy Used
US$ 815.79
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds