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Global Meetings and Exhibitions (The Wiley Event Management Series)

Carol Krugman CMP CMM; Rudy R. Wright CMP

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ISBN 10: 0471699403 / ISBN 13: 9780471699408
Published by Wiley, 2006
Used Condition: Used: Good Hardcover
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Bibliographic Details

Title: Global Meetings and Exhibitions (The Wiley ...

Publisher: Wiley

Publication Date: 2006

Binding: Hardcover

Book Condition:Used: Good

About this title

Synopsis:

Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today's marketplace.

From the Back Cover:

THE WILEY EVENT MANAGEMENT SERIES

How to plan and execute memorable meetings and exhibitions

Helpful strategies and tools for success in the international market!

Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. Carol Krugman, CMP, CMM, and Rudy R. Wright, CMP, have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide illuminates the procedures and nuances of planning and executing multinational and multicultural events. It offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today's marketplace.

Complete with sample forms and checklists, this hands-on resource walks you through everything you need to know about:

  • Planning
  • Budgeting
  • Logistics
  • Venue selection
  • Risk management contingency planning
  • Cross-cultural operations

The Wiley Event Management Series—Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

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