ISBN 10: 0415448158 / ISBN 13: 9780415448154
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Part 1 Chapter 1: Common Ground Chapter 2: Evolution of the Profession Chapter 3: Theories and Methods Part 2 Chapter 4: Comparative Cultural Metrics Chapter 5: Cultural Comparisons Chapter 6: State of the Profession Part 3 Chapter 7: South and Southeast Asia Chapter 8: China, Japan, and South Korea Chapter 9: The Middle East Chapter 10: Sub-Saharan Africa Chapter 11: Latin America Chapter 12: Central and Eastern Europe Chapter 13: Western Europe and Legacy Countries Chapter 14: Emerging Global Trends. Bookseller Inventory #

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Synopsis:

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers: 

  • foundational theories, and factors that shape the discipline
  • communication across cultures
  • trends affecting the public relations profession throughout the world. 

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.  

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

 

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

About the Author:

Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

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Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condition: New. Language: English . Brand New Book. This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: * foundational theories, and factors that shape the discipline * communication across cultures * trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: Seller Inventory # AA69780415448154

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Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Condition: New. Language: English . Brand New Book. This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: * foundational theories, and factors that shape the discipline * communication across cultures * trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: Seller Inventory # AA69780415448154

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