Stock Image

Globalisation and Advertising in Emerging Economies

Ciochetto, Lynne

ISBN 10: 1138014214 / ISBN 13: 9781138014213
Published by Taylor and Francis, 2014
New Condition: New
Buy New
List Price: US$ 54.95
Price: US$ 48.94 Convert Currency
Shipping: US$ 3.99 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

Offered By

Paperbackshop-US
Wood Dale, IL, U.S.A.

5-star rating

AbeBooks Seller Since April 7, 2005

About this Item

New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9781138014213

Quantity Available: 5

Ask Seller a Question

Bibliographic Details

Title: Globalisation and Advertising in Emerging ...

Publisher: Taylor and Francis

Publication Date: 2014

Binding: PAP

Book Condition: New

About this title

Synopsis:

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

About the Author:

Lynne Ciochetto is an Associate Professor at the Institute of Communication Design, Massey University, New Zealand. Her research interests include sociology, anthropology, development studies, environmental sustainability and graphic design.

"About this title" may belong to another edition of this title.

Store Description

Paperbackshop-US are an established bookseller who have been serving customers worldwide since 2000. With warehouses in the US and the UK, Paperbackshop-US have a huge range of titles to offer including old favourites, out of print books and the latest best sellers.

Visit Seller's Storefront

Terms of Sale:

Ordering - Please place your order via the AbeBooks website and allow 2 working days for dispatch from our US warehouse. Delivery thereafter is 4 to 14 business days. Returns - We hope you will be delighted with everything you buy from us. However, if you do need to return an item to us, we kindly ask that goods are returned in their original condition within 14 days of receipt. In this instance the return cost must be borne by the buyer. In the event you receive an item which is not as advertis...

More Information
Shipping Terms:

Books are shipped from our US or UK warehouses. Delivery estimates allow for delivery from either location.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express