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Globalization: The External Pressures

Kirkbride, Paul - Editor

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ISBN 10: 0471499382 / ISBN 13: 9780471499381
Published by John Wiley & Sons Inc, West Sussex, England, 2001
Used Condition: As New Hardcover
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About this Item

335 Pages indexed. Black boards with gold spine lettering. No marks or stamsp to this tight bright book with a faultless interior. Since 1959 Ashridge has earned the reputation of being one of the world's leading business schools. Its emphasis is on the educational needs of industry. Through all of Ashridge's activities, from executive education and postgraduate qualification programs to research and consulting, leading edge thinking is.combined with a strong practical focus. Globalization is one of the key subjects researched and taught at Ashridge. Ashridge recognizes that the subject cannot be treated in isolation, it integrates with all organizational activities and, as such, creates fascinating business and development opportunities. Collectively, the faculty has the expertise to advise on any matter concerning the whole gambit of globalization , the result of constant research, observation and hands-on experience in the subject field. This book represents the expertise of the Ashridge faculty on the topic of globalization. .Contents in Ten Chapters: The State of Globalization Today, The Globalization Process in the World Economy, Global Labour Markets, On the Internet All Business is Global Like It or Not, Global Parenting, Managing Global Partnerships and Alliances, Global Marketing, Managing Global Customers, The Global Pharmaceutical Industry, and Faces of Globalization. Size: 6" x 9". Bookseller Inventory # 13534

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Bibliographic Details

Title: Globalization: The External Pressures

Publisher: John Wiley & Sons Inc, West Sussex, England

Publication Date: 2001

Binding: Hard Back

Book Condition:As New

Dust Jacket Condition: Near Fine

Edition: First Edition.

About this title

Synopsis:

Much literature is available discussing the concept of globalization, but now it is time for some practical advice on what it actually means for an organization. Globalization: The internal dynamic and Globalzation: The External Pressures can be read independently or as a complement to the other. The aim of both books is to present an all-round dissection and a one-stop source of latest thinking on the topic of globalization. The focus is both on issues that arise within the internal workings of an organization and on the pressures that come to bear from outside.

Globalization - The External Pressures brings together a picture of how organizations are responding on a macro scale in terms of their interfaces with an increasingly global environment.
Topics covered in the book include:
* The global economy (world trade flows, foreign and direct investment etc.)
* The global labour market
* The global information market (how globalization has been fuelled by the internet revolution)
* The role of a corporate parent in a multinational business
* The management of global partnerships and alliances
* The pull towards globalization from the market and customers (including the problems of marketing products and services globally)
* The centrifugal forces of global and local tension

From the Inside Flap:

Globalization: The External Pressures brings together a picture of how organizations are responding on a macro scale, in terms of their interfaces, with an increasingly global environment.

Topics covered in the book include:
* The global economy (world trade flows, foreign and direct investment etc.)
* The global labour market
* The global information market (how globalization has been fuelled by the Internet revolution)
* The role of a corporate parent in a multinational business
* The management of global partnerships and alliances
* The pull towards globalization from the market and customers (including the problems of marketing products and services globally)
* The centrifugal forces of global and local tension
Since 1959 Ashridge has earned the reputation of being one of the world's leading business schools. Its emphasis is on the educational needs of industry. Through all of Ashridge's activities, from executive education and postgraduate qualification programmes to research and consulting, leading edge thinking is combined with a strong practical focus.

Globalization is one of the key subjects researched and taught at Ashridge. Ashridge recognizes that the subject cannot be treated in isolation, it integrates with all organizational activities and, as such, creates fascinating business and development opportunities. Collectively, the faculty has the expertise to advise on any matter concerning the whole gambit of globalization - the result of constant research, observation and hands-on experience in the subject field.

This book represents the expertise of the Ashridge faculty on the topic of globalization.

"About this title" may belong to another edition of this title.

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