Globalization Strategy in the Hotel Industry

Go, Frank M., Pine, Ray

Published by Cengage Learning EMEA
ISBN 10: 0415103231 / ISBN 13: 9780415103237
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Synopsis: The international hotel industry is big business. This text examines the way companies such as Marriott, Hilton, Forte, Shangri-La and New World/Ramada have developed and implemented their international strategies to expand in an increasingly competitive environment. The authors look at key issues such as: human resources, organizational change, co-operation and new technology. They also offer a summary of the current climate of the hotel industry in three key areas: America, Europe and Hong Kong. Using case studies, interviews with key managers and chairmen, extracts from journals and a wide variety of statistical sources this book should be a useful reference source.

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Bibliographic Details

Title: Globalization Strategy in the Hotel Industry
Publisher: Cengage Learning EMEA
Book Condition: Good

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Go, Frank M. and Pine, Ray
Published by Cengage Learning Emea (1995)
ISBN 10: 0415103231 ISBN 13: 9780415103237
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Book Description Cengage Learning Emea, 1995. Paperback. Condition: Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Seller Inventory # BBI2229749

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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # FPS0415103231VG

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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003643610

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Frank M. Go
Published by Cengage Learning EMEA (1995)
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Book Description Cengage Learning EMEA, 1995. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside. .This book has soft covers. In fair condition, suitable as a study copy. Seller Inventory # 4088550

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Go, Frank M., Pine, Ray
Published by Routledge (1995)
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Book Description Routledge, 1995. Condition: Good. 1st. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP102812736

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Frank M. Go; Ray Pine
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Book Description Cengage Learning Emea, 1995. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0415103231-2-4

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Frank M. Go, Ray Pine et Christine Clech
Published by Cengage Learning EMEA (1995)
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Book Description Cengage Learning EMEA, 1995. Softcover. Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 1995. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-496-752

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