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The Goal II: It`s Not Luck (The Sequel to THE GOAL)

Eliyahu M.Goldratt

1,726 ratings by Goodreads
ISBN 10: 8185984107 / ISBN 13: 9788185984100
Published by Productivity & Quality Publishing Pvt Ltd/ IBH, 2009
New Condition: New Soft cover
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About this Item

lex Rogo, the hero of The Goal, has had a great year, having been promoted as the Executive Vice President of UniCo, a diversified conglomerate with the responsibility of managing three recently acquired companies. His team of former and new associates is in place and the future looks secure and exciting. How Alex applies the Theory of Constraints to Sales, Marketing, Inventory Control and Business Strategy, to overcome cruel challenges and eventually emerge a winner, forms rest of the story. As Alex grapples with problems at work and at home, we learn the full scope of Eli Goldratt`s powerful Thinking Process techniques for solving problems using his (Goldratt`s) Current Reality Tree, which incorporates UnDesirable Effects (UDEs), and then a Future Reality. Some excellent business wisdom is presented including techniques like Vendor Managed Inventory. The user will find these techniques effective not only in business application but at a personal level as well. Printed Pages: 0. Bookseller Inventory # 31931

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Bibliographic Details

Title: The Goal II: It`s Not Luck (The Sequel to ...

Publisher: Productivity & Quality Publishing Pvt Ltd/ IBH

Publication Date: 2009

Binding: Softcover

Book Condition:New

About this title

Synopsis:

His team of former and new associates is in place and the future looks secure and exciting. Due to a shift in policy, the Board of Directors decides to sell the three companies. Alex is given the responsibility to turn the three companies around in order to fetch an attractive return. Alex faces a cruel dilemma. If he succeeds, the companies can be sold for a good price; if he fails, the companies will be closed. Either way, Alex and his team will be out of work, caught in a lose-lose situation. In addition, at home he is faced with challenges of a father having to deal with two teen-aged children! How Alex applies the Theory of Constraints to Sales, Marketing, Inventory Control and Business Strategy, to eventually emerge a winner, forms rest of the story.

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