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Synopsis: As the merchandising, design, production, and distribution of textiles and apparel become
increasingly global, it is crucial to recognize the role of political, social, and economic
perspectives in the international marketplace. Going Global: The Textile and Apparel Industry
exposes readers to the language and basic concepts of global textile and apparel trade without
overwhelming them with data that may become readily outdated. Students are taught
to assess the marketing and sourcing of textiles and apparel in four major global trading
regions and examine the latest trends that are impacting manufacturing, retailing, and
consumption throughout the world.

About the Author: Grace I. Kunz is Associate Professor Emerita and past interim department chair of Apparel, Educational Studies, and Hospitality Management in the Textiles and Clothing Program at Iowa State University. She is a member of the American Apparel Manufacturers Association, American.

Myrna B. Garner is Associate Professor Emerita at Illinois State University. A former Fulbright Scholar, consultant with the United Nations Development Program in Jordan and Faculty Fellow with TC2, she has authored or co-authored articles for the Journal of Family and Consumer Sciences, the Journal of Women & Aging, and Clothing and Textiles Research Journal. Her areas of interest include apparel product development and global trade in textiles and apparel.

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Grace I. Kunz, Myrna B. Garner
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