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Going for Gold! A Complete Marketing Strategy for Speakers

Fillmore, Cathleen, Sweeney, Susan

1 ratings by Goodreads
ISBN 10: 0968426107 / ISBN 13: 9780968426104
Published by Elias Pr, 2000
Used Condition: Good
From Better World Books: West (Reno, NV, U.S.A.)

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Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP88612851

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Bibliographic Details

Title: Going for Gold! A Complete Marketing ...

Publisher: Elias Pr

Publication Date: 2000

Book Condition:Good

About this title


Going for Gold! Covers the spectrum from A to Z – from getting started to putting a customized Web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business.

Kick-start your career as a professional speaker by following these 10 essential steps. Continue your path to the pinnacle and develop multiple sources of income. Leave your competition in the dust with this state-of-the-art advice on marketing via your Web site.

- Develop a dynamic promo kit
- Warm up your cold calls
- Maximize bookings by working with bureaus
- Implement your own PR campaign
- Determine what to charge and when to raise your fees
- Multiply yourself with products
- Form strategic alliances
- Develop multiple sources of income
- Increase traffic to your Web site
- Find lists that target your prospects
- Advertise online
- Implement an online PR campaign
- Stay on top of the search engines

About the Author:

Susan is the founder and President of Connex Network Inc., a thriving Internet marketing and E-Business consulting firm. Susan holds both her Chartered Accountant and Certified General Accountant designations. She is an experienced Internet marketing professional with a background in computers, marketing, and the Internet.

Susan Sweeney is the author of the highly regarded and successful Internet marketing book '101 Ways to Promote Your Web Site' (second edition released May 2000). Her latest release, 'Internet Marketing for Your Tourism Business', has received rave reviews from many tourism industry professionals and is positioned to repeat the success of her previous endeavor, '101 Ways to Promote Your Web Site', which has sold well over 13,000 copies. Susan is also the author of numerous articles concerning Marketing on the Internet, Export Marketing, as well as the Internet and Business. She is an established member of the Canadian Association of Professional Speakers, the National Speakers Association, and the International Federation for Professional Speakers. Susan is a former Treasurer and executive on the Board of Directors for the Information Technology Industry Association of Nova Scotia. Susan is a current member of the Board of Directors for the Canadian Association of Profession! al Speakers.

Co-author Cathleen Fillmore is an award-winning writer and professional speaker. She is the president of Speakers Gold, a coaching agency for speakers and writers assisting them to position themselves in the marketplace. She publishes a marketing newsletter called Speakers Gold. Cathleen is also the founder and past-president of the Halifax chapter of the Canadian Association of Professional Speakers.

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