The Golf Marketing Bible

Wood, Andrew

Published by Select Press, 2005
ISBN 10: 1890777153 / ISBN 13: 9781890777159
Used / Hard Cover / Quantity Available: 0
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(XX3) Hardcover in Vg+ condition; DujsJacket in VG+ condition; pgs; signed & inscribed by wood on end page Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory #

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Synopsis: Whatever type of club you run at whatever end of the market you are in, you'll find this book crammed full of proven, real-world, money-making marketing strategies!

In this book, you will discover:

Why Most Golf Club Marketing Fails!
How to Identify Your Perfect Customer
How to Measure Your Results
How to Develop the Perfect Marketing Budget
The Keys to Perfect Pricing - Dominate Without Discounting!
How to Develop Your Unique Selling Proposition
Legendary Lead Generation
50 Legendary Promotions
How to Design Ads that Actually Work!
Why Direct Mail is Your Secret Weapon for Membership and Real Estate Sales!
Building the Perfect Web Site
The Secrets to Building a Massive E-mail Database
The Secrets to E-mail Marketing
How to Increase Sales in Every Department
How to Generate Unlimited Referrals
Legendary Publicity
The Keys to Legendary Service
How to Develop Legendary Customer Loyalty
Creating a Legendary Experience for Your Customers
A Complete Plan for Dominating the Outings Market

From the Back Cover: "After almost 25 years, I've finally figured out golf marketing. Learn from the best (Andrew Wood/Legendary Marketing), implement with the correct tools (SmartSite), and WOW the customers! And now I realize we can do all this without discounting." - Randy Shannon, PA, General Manager, CrossCreek Golf Club, CA

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Bibliographic Details

Title: The Golf Marketing Bible
Publisher: Select Press
Publication Date: 2005
Binding: Hard Cover
Book Condition: Very Good

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