Hardcover. Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand s corporate conscience or making audiences aware of its charita.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 1.769. Bookseller Inventory #
Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American ExpressCan advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters―Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment―it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations
About the Author: Thomas Kolster, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .
Title: Goodvertising: Creative Advertising That ...
Book Condition: New
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007021066
Book Description Thames & Hudson, 2012. Hardcover. Condition: New. Brand new book. Fast shipping form our UK warehouse in eco-friendly packaging. Fast, efficient and friendly customer service. Seller Inventory # 9780500516263N
Book Description Condition: New. Bookseller Inventory # ST050051626X. Seller Inventory # ST050051626X
Book Description Thames and Hudson Ltd, 2012. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # GB-9780500516263
Book Description Thames & Hudson Ltd. Hardback. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780500516263
Book Description Thames & Hudson. Hardcover. Condition: Very Good. 050051626X Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # Z050051626XZ2
Book Description Thames and Hudson Ltd 2012-09-01, London, 2012. hardback. Condition: New. Seller Inventory # 9780500516263
Book Description Thames & Hudson 2012-09-17, 2012. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-GRD-04896114
Book Description Thames & Hudson, 2012. Hardcover. Condition: New. Seller Inventory # ABC821188
Book Description Thames & Hudson, 2012. Condition: New. book. Seller Inventory # ria9780500516263_rkm