Goodvertising: Creative Advertising That Cares (Hardcover)

Thomas Kolster

ISBN 10: 050051626X / ISBN 13: 9780500516263
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Hardcover. Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand s corporate conscience or making audiences aware of its charita.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 1.769. Bookseller Inventory #

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Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express

Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters―Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment―it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. 400 color illustrations

About the Author: Thomas Kolster, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .

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Title: Goodvertising: Creative Advertising That ...
Binding: Hardcover
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