Google Advertising Advanced Search Exam Prep Guide for AdWords Certification (SearchCerts.com Exam Prep Series) (Volume 2)

Keith Penn

Published by CreateSpace Independent Publishing Platform, 2014
ISBN 10: 149529854X / ISBN 13: 9781495298547
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Synopsis: Last revised in December 2015, this guide prepares you to pass Google’s Advanced Search Exam on the first try. It’s the second step to become AdWords Certified in Search. If it’s on the test, then it’s in this guide. Every question the author has seen on real tests can be answered with the material. It presents just what you need to know.
Praise for the SearchCerts.com Exam Prep Series:

“Explains all angles of the certification, from benefits to the way Google handles its partners.” - Andrew Kobylarz, Account Executive

“Reminds me of the strong test preps I did for my GMAT.” - Jordan Bell, Marketing Manager

“Bottom line: Get this book if you have some basic hands-on knowledge of AdWords and you are looking to pass the AdWords test and join the Google Partner Program.” - Elie Orgel, SEO Director
This digital marketing credential is held by those with job titles like PPC Analyst, Account Executive, Online Media Buyer, Search Supervisor, Search Engine Specialist, Demand Generation Analyst, Search Engine Marketing Manager, Online Advertising Manager, PPC Manager, Client Manager, and maybe most commonly: Account Manager. Jobs, sales, and career promotions are awarded to those with the AdWords qualification who can be trusted to optimize search engine marketing campaigns. This guide shortens the time and experience it takes to get certified.

About the Author: My advertising and sales background is wide across search, display, TV, and print. The nuts-and-bolts of how those work are different, but they serve the same purpose. Earlier experience includes news production and military service, and I hold an MA and BA, both in communication from public universities in my native Texas. These things make me unusual in the halls of many companies and give me an advantage when it comes to conveying what I learn to others. These days I live in Queens, NY where distance running is even harder to pursue. My day job finds me researching and evaluating digital advertising practices. - Keith Penn

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Title: Google Advertising Advanced Search Exam Prep...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2014
Binding: Paperback
Book Condition: Used: Good

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Penn, Keith
Published by CreateSpace Independent Publishi (2014)
ISBN 10: 149529854X ISBN 13: 9781495298547
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