Google+ Marketing For Dummies

Jesse Stay

Published by For Dummies, 2012
ISBN 10: 1118381408 / ISBN 13: 9781118381403
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Synopsis: Organize customers, craft targeted messages, or host Hangouts with Google?s social network

Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google?s other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers.

  • Explains how to sign up for your account and set up your brand profile
  • Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
  • Helps you discover content and the value of the +1 button
  • Shows you how to be mindful of SEO, so that your Google+ brand page can be found
  • Addresses using Google+ to launch a product or promote an event

Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.

From the Back Cover:

Learn how to increase brand awareness and reach customers through all Google properties!

Google+ is a unique social network; in fact, it may not be a social network at all. But however you label it, Google+ can give your brand a tremendous advantage, and this friendly guide shows you how to get in on the action. Learn just what Google+ is (and isn't) and how to connect with new and existing customers throughout the Google community!

  • Meet Google+ — see what it offers marketers and test-drive its tools
  • Jump in — set up your profile, learn Google+ etiquette, and find people to circle
  • Develop your strategy — target your audience with SEO, create your page and target it with Circles, and build a search strategy
  • Start hanging out — start a Hangout to video-chat with customers, have a focus group, or share ideas
  • Add ads — create effective Google social ads that engage visitors and drive traffic to your page
  • It's all about relationships — learn how to use Google+ for CRM and integrate your existing CRM strategy into Google Apps
  • Know the score — measure Google+ activity with Google Analytics and test your Google+ ad campaign
  • The app side — evaluate whether your brand would benefit from a custom Google+ app

Open the book and find:

  • What your profile should (and shouldn't) include
  • Innovative ways to use Hangouts
  • Secrets of building relationships
  • How Google+ works with your existing social media strategy
  • Suggestions for a strong Google+ ad campaign
  • Ways to maximize the +1 button
  • Tips on growing your audience
  • Good Google+ business practices

Learn to:

  • Create your account and set up your brand profile
  • Use Circles, craft targeted messages, and build relationships with Hangouts
  • Discover content and the value of the +1 button
  • Launch a product or promote an event with Google+

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Title: Google+ Marketing For Dummies
Publisher: For Dummies
Publication Date: 2012
Binding: Paperback
Book Condition: Used: Good

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