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Synopsis: A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.
There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.
Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets.
Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.
Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.
About the Author: Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.
Title: Googled: The End of the World As We Know It
Publisher: Penguin Press
Publication Date: 2009
Book Condition: Used: Good
Book Description Penguin Press HC, The, 2009. Book Condition: Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP76410812
Book Description Penguin Press. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2717889857
Book Description Penguin Press. Hardcover. Book Condition: VERY GOOD. Cover and pages show some wear from reading and storage. May have creases on the cover and binding caused from handling and reading. Some pages may contain writing and or highlighting. Bookseller Inventory # 2792477390
Book Description Penguin Publishing Group. Hardcover. Book Condition: Good. Ex-Library Book - will contain Library Markings. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G1594202354I3N10
Book Description Penguin Publishing Group. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G1594202354I3N00
Book Description Penguin Publishing Group. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G1594202354I3N00
Book Description Penguin Publishing Group. Hardcover. Book Condition: Fair. Ex-Library Book - will contain Library Markings. Bookseller Inventory # G1594202354I5N10
Book Description Penguin Press HC, The, 2009. Book Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP86364988
Book Description Penguin Press HC, The, 2009. Book Condition: Fair. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP88603067
Book Description Penguin Press HC, The, 2009. Book Condition: Very Good. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP34532645