Great Ideas In Retailing for Retail Management, by Berman, 11th Edition

Berman, Barry/ Evans, Joel R.

Published by Prentice Hall, 2010
ISBN 10: 013608799X / ISBN 13: 9780136087991
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May include moderately worn cover, writing, markings or slight discoloration. SKU:9780136087991-4-0-3. Bookseller Inventory #

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Synopsis:

A companion book, Great Ideas in Retailing, contains:

1.      Exercises (1 per chapter)â suitable to be handed in for grading or for class discussion.

2.      Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.

3.      Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.

4.      A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).

 

Note: Teaching notes are available for Great Ideas in Retailing.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Great Ideas In Retailing for Retail ...
Publisher: Prentice Hall
Publication Date: 2010
Binding: Paperback
Book Condition: Fair

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