Green Giants - How Smart Companies Turn Sustainability into Billion-Dollar Businesses

E. Freya Williams

Published by Blackstone Audio, 2016
ISBN 10: 1469095866 / ISBN 13: 9781469095868
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BRAND NEW Audiobook on CD Rom - Unabridged A Brand New Quality Audiobook from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory # 2247399

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Synopsis: [Read by Kelly Bourquin]

Green Giants examines nine companies that are merging social responsibility with wild profitability -- and reveals the factors responsible for their success. This new breed of businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over sixty billion dollars in revenue, and many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research and exclusive interviews, Green Giants serves as a blueprint for sustainable success that anyone can follow.

Book Description:

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including:

Iconoclastic Leadership fueled by deep conviction and a rebellious streak · Disruptive Innovation that uses sustainability to spur the development of radically better products and services · A Higher Purpose that ignites the company—when the mission leads, profits follow · Mainstream Appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer.

This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over $60 billion in revenue. What's more—many command wider profit margins and are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

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Bibliographic Details

Title: Green Giants - How Smart Companies Turn ...
Publisher: Blackstone Audio
Publication Date: 2016
Book Condition: BRAND NEW

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E. Freya Williams
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ISBN 10: 1469095866 ISBN 13: 9781469095868
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E Freya Williams, Kelly Bourquin
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Book Description Gildan Media Corporation, 2016. Compact Disc. Condition: Good. COMPACT DISC Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Audio Books>Nonfiction. Book: USED, Good. Bookseller Inventory # 01978146909586800. Seller Inventory # 01978146909586800

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