ISBN 10: 1594570787 / ISBN 13: 9781594570780
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
3.79 avg rating
(14 ratings)

Synopsis: Green Marketing: Opportunity for Innovation was published in 1998. An updated version entitled, The New Rules of Green Marketing is now available for order at Amazon.com and other booksellers. The book describes state of green consumerism, analyzes success strategies and points direction for the future. Includes lively case studies and examples show how green marketing strategies can lead to profits, increased market share and a means to dialogue with and educate the public. The first edition of Green Marketing was hailed as "the definitive work on the subject" by the American Marketing Assocation and lauded as one of the top business books of 1993.

About the Author: Jacquie's latest book is now available for pre-order! Check out The New Rules of Green Marketing

----------------------------------------------------------------------------------------------------------------

Jacquelyn A. Ottman is the author of The New Rules of Green Marketing, 2010, Green Marketing: Opportunity for Innovation, 1998, and Green Marketing: Challenges & Opportunities for the New Marketing Age, 1993. She blogs at greenmarketing.com/blog

A true pioneer in green marketing, Ottman been consulting in the arena of green business for over 20 years as the founder and president of J. Ottman Consulting, Inc. Ottman and her team have helped over 60 of the Fortune 500 find competitive advantage by leveraging credible green marketing and eco-innovation strategies. Clients include: 3M, GE, HSBC, Johnson & Johnson, Epson, HSBC, Nike and Samsung. As an advisor to the U.S. government's voluntary eco-labeling programs, Ottman has helped guide the marketing of the U.S. EPA's Energy Star, SmartWay and Design for Environment eco-labels, and is currently assisting in the launch of the USDA's BioBased label. A sought-after speaker at industry conferences and corporate gatherings in North America, South America, Asia, and Europe, she co-chairs both the Sustainable Brands conference, and is a co-founder of the Sustainable Business Committee of the Columbia University Business School Alumni Club of NY where she founded a certificate program in sustainable design.

A former advertising executive on consumer packaged goods businesses at major New York advertising agencies, Ms. Ottman graduated from Smith College and attended the NYU Graduate School of Business.

Ms. Ottman lives in New York City.

"About this title" may belong to another edition of this title.

Bibliographic Details

Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

Jacquelyn A. Ottman
Published by BookSurge Publishing (1998)
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description BookSurge Publishing, 1998. Book Condition: Very Good. 2 Edition. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP95866565

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.48
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Jacquelyn A. Ottman
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Paperback Quantity Available: 1
Seller:
ThriftBooks - Yankee Clipper
(Windsor Locks, CT, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Bookseller Inventory # G1594570787I3N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Jacquelyn A. Ottman
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Paperback Quantity Available: 1
Seller:
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: Fair. Bookseller Inventory # G1594570787I5N00

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.89
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Jacquelyn A. Ottman
Published by BookSurge Publishing
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Paperback Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description BookSurge Publishing. Paperback. Book Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Bookseller Inventory # 2816889814

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 3.98
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Ottman, Jacquelyn A.
Published by BookSurge Publishing
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Quantity Available: 1
Seller:
Wonder Book
(Frederick, MD, U.S.A.)
Rating
[?]

Book Description BookSurge Publishing. Book Condition: Very Good. . 2nd edition. Bookseller Inventory # A15F-00364

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 4.19
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Ottman, Jacquelyn A.
Published by BookSurge Publishing (2004)
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Paperback Quantity Available: 1
Seller:
Once Upon A Time Books
(Springdale, AR, U.S.A.)
Rating
[?]

Book Description BookSurge Publishing, 2004. Paperback. Book Condition: Good. This is a used book in good condition and may show some signs of use or wear . Bookseller Inventory # mon0002194766

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 1.70
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

7.

Ottman, Jacquelyn A.
Published by BookSurge Publishing (2004)
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Paperback Quantity Available: 1
Seller:
HPB-Ruby
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description BookSurge Publishing, 2004. Paperback. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # S_199941383

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 6.17
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

8.

Jacquelyn A. Ottman
Published by J. Ottman Consulting (1998)
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Trade Paperback Quantity Available: 1
Seller:
GLENN DAVID BOOKS
(Wyomissing, PA, U.S.A.)
Rating
[?]

Book Description J. Ottman Consulting, 1998. Trade Paperback. Book Condition: Very Good. This is a solid and flat soft cover trade paperback Environomental Marketing book in Very Good condition. c1998. It looks very, very lightly read, with a very bright and very clean cover. This book has a smooth spine, and very nice edges and spine ends. There is a light front cover corner creasew. The pages are tight & bright, no names, just a very little highlighting. No black remainder marks. Very, little shelf wear. 270 pages. Bookseller Inventory # 013273

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 5.96
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Ottman, Jacquelyn A.
Published by BookSurge Publishing (2004)
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Paperback Quantity Available: 1
Seller:
HPB-Emerald
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description BookSurge Publishing, 2004. Paperback. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # S_202168261

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 7.59
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

10.

Ottman, Jacquelyn A.
Published by BookSurge Publishing (2004)
ISBN 10: 1594570787 ISBN 13: 9781594570780
Used Paperback Quantity Available: 1
Seller:
HPB Inc.
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description BookSurge Publishing, 2004. Paperback. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # S_202073469

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 7.59
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are 12 more copies of this book

View all search results for this book