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Grid Systems: Principles of Organizing Type (Paperback)

Kimberly Elam

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ISBN 10: 1568984650 / ISBN 13: 9781568984650
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Paperback. organization and the interrelationship of typographical elements. Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulai.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 112 pages. 0.413. Bookseller Inventory # 9781568984650

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Bibliographic Details

Title: Grid Systems: Principles of Organizing Type ...

Publication Date: 2004

Binding: Paperback

Book Condition:New

Edition: 1st.

About this title

Synopsis:

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.
Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

About the Author:

Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.

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