The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future (Guerilla Marketing Press)

Levinson, Jay Conrad

Published by Morgan James Publishing
ISBN 10: 1600370799 / ISBN 13: 9781600370793
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Synopsis: You have just left one century and have entered another whether you liked it or not. That meant leaving behind many things you?ve grown to know and love or hate. It meant embracing new ways of thinking, working, new ways of living. Open wide the doors of change and opportunities will come rushing through. To entrepreneurs the changes will be dramatic. They?ll be moving from an age characterized by a worship of profits, a surfeit of working hours, and a neglect to family and self, to a new age in which 20th century business practices will no longer be workable and the path to follow will be the way of the guerrilla. The way of the guerrilla will still lead toward profits, but not at the expense of draconian working hours or at the sacrificing of time with family, time for yourself. They will still be a risk taker, but be more assured of success. He will define that success at the blessed notion of balance between work and leisure, work and family, humanity, and self.

About the Author: Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

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Title: The Guerrilla Entrepreneur: Achieving ...
Publisher: Morgan James Publishing
Binding: Hardcover
Book Condition: New

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