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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)

Jay Conrad Levinson

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ISBN 10: 0618785914 / ISBN 13: 9780618785919
New Condition: New Soft cover
From Grand Eagle Retail (Wilmington, DE, U.S.A.)

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Paperback. When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 0.535. Bookseller Inventory # 9780618785919

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Bibliographic Details

Title: Guerrilla Marketing: Easy and Inexpensive ...

Binding: Paperback

Book Condition:New

Edition: 4th.

About this title

Synopsis:

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

About the Author:

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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