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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke (Library Edition)

Michael Levine

34 ratings by Goodreads
ISBN 10: 1433295652 / ISBN 13: 9781433295652
Used Condition: Good
From Addis Books (Cheyenne, WY, U.S.A.)

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Former library audio book. Will have library markings and stickers and possibly no inserts. Plays perfectly. Bookseller Inventory # 012-5BEH-XX2H

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Title: Guerrilla P.R. 2.0: Wage an Effective ...

Binding: No binding

Book Condition:Good

Book Type: audio book

About this title


Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public-relations counselors in the country, reveals the same procedures he uses every day to get press on major stars and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

About the Author:

MICHAEL LEVINE, founder of one of the country's most prominent entertainment public-relations firms, has been called one of Hollywood's brightest and most respected executives by USA Today. He lives in Los Angeles.

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