Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and influence on business. This First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. For professionals with a career in corporate communications, public relations, media and business relations, management communications, crisis management, and integrated marketing communications.

From the Back Cover

This concise, practical book is written for you if you want to work effectively with the media. You will learn how to...

Understand what drives the media today
Manage media relations during a crisis
Identify important media contacts and establish ongoing relationships with reporters
Prepare for media interviews
Write press releases and plan press conferences
Communicate with the financial media
Get to know reporters so you can engage their interest in your story
Enhance your corporate reputation

Like all books in the Prentice Hall Series in Advanced Business Communication, this book is...

Brief: summarizes key ideas only
Practical: offers clear, straightforward tools you can use
Reader-friendly: provides an easy-to-skim format

"About this title" may belong to another edition of this title.

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