Filled with more step-by-step guidance and "how-to-do-it" skills and strategies, the 3rd edition of the Guide adds new material on how to win a state legislative campaign. Additions include: Effective Lobbying Is Getting Votes, 25 Fundamentals; Am I a Lobbyist? Suggested Reading List; and, coauthored with election campaign manager Dr. Roger Austin, Will Working in an Election Campaign Help Me Achieve my Legislative Goals?

About the Author

Robert L. Guyer is a writer and lecturer with EngineeringTHE LAW, Inc. in Gainesville, Florida. Previously he served as LegislativeCounsel for the Ralston Purina Company; Manager of Legislative Affairs forEnergizer Power Systems, and Gates Energy Products, Inc.; and as a contractlobbyist, Director of Legislative and Regulatory Affairs for the RechargeableBattery Recycling Corporation for which he lobbied internationally. Prior tobecoming a lobbyist, he served as a pollution control inspector for aregulatory agency and later managed environmental compliance for an electricutility.

He has written seven best-practices lobbyingmanuals, including the 6-volume Insiders Talk series and recorded the15-video trainingseminar the Campaign Method for More Effective State Government Affairs. He provides live seminars publicly and privately. He holdsdegrees in political science, civil engineering, and law - all from theUniversity of Florida - and is licensed to the practice of law in Florida andthe District of Columbia.

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