THE HISTORY OF AN ADVERTISING AGENCY. N. W. Ayer & Son At Work.

Hower, Ralph.

Published by Harvard University Press:, 1949
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First published in 1939, this is the 1949 printing, revised edition, 647 pages, illustrated. "In this second, up-to-date edition Professor Howe has somewhat revised his opinion of the Fry administration and has also developed a generous acceptance of the company's new administrative policy. This change does not mean that the author has become less critical but that his own studies have indicated that the present management has developed new strength. Possibly, however, he has been influenced somewhat by the fact that his information concerning the Ayer Company for the most recent period has come chiefly from personal interviews and personal contacts rather than from cold and detailed records. Only the future can determine how wise the company has become and how judiciously the author has appraised its policies, unless, to be sure, other factors should enter the picture. Here we are confronted with the inherently difficult problem of evaluating more or less current events." VERY GOOD HARDCOVER, red cloth covers, lettering is bright on the spine. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory #

Bibliographic Details

Title: THE HISTORY OF AN ADVERTISING AGENCY. N. W. ...
Publisher: Harvard University Press:
Publication Date: 1949
Binding: Hard Cover
Book Condition: Very Good

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Hower, Ralph.
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Book Description Harvard University Press: Hardcover. Condition: Fair. Seller Inventory # GB005KE34WMI5N00

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Ralph M. Hower
Published by Harvard University Press, CAmbridge (1939)
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Book Description Harvard University Press, CAmbridge, 1939. Hardcover. Red cloth, gold lettering, no dj, lightly rubbed, owner's name on cover page. Text vg. Business; 24051. Seller Inventory # 24051

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Hower, ralph M.
Published by Harvard University, Cambraidge (1939)
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Book Description Harvard University, Cambraidge, 1939. Second printing. Octavo; vg/good; dj, yellow spine with red text; HB, red cloth spine with gilt lettering; shelf wear and bumping; text block, clean; age-toning; 652 pp.; illus., frontispiece and text figures; edges, chipping; dj, [BRO-DART]; sunned; edges and corners, wear and tears; else very good. Rockville. Seller Inventory # 7-49-1152691

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Hower, Ralph M.
Published by Harvard University Press, Cambridge, Massachusetts (1939)
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Book Description Harvard University Press, Cambridge, Massachusetts, 1939. Hardcover. Condition: Very Good. Some scratching and rubbing to covers. Foxing on endpapers. Spotting to page edges. 652 pages. Harvard Studies in Business History V. Seller Inventory # 208222

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Hower, Ralph M.
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Book Description Harvard University, Cambridge 0. Hardcover. Condition: Near Fine. 1939 1st Ed / 2nd Prtg NF HB NO DJ 6.0 x 8.6 652pp, index. Illustrated. Number five in Harvard Business Series. This is a documented, detailed study of an advertising agency that became one of the lar gest in the United States. Included is copy from advertisments placed by N. W. Ayer and Son of Philadelphia in the late 1880's, the 1920's and the forties. Every phase of the agency's business is cove red in this book including client relations, media owners, competitors, the public, management, or ganizational growth, personnel relations, accounting and financial records. A considerable effort res ulting in a fascinating presentation. Book. Seller Inventory # 02645

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Hower, Ralph M.
Published by Harvard University Press, Cambridge (1939)
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Book Description Harvard University Press, Cambridge, 1939. Original Cloth. Condition: Very Good. First Edition. Small rubbed spot at spine top. Seller Inventory # 006436

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Hower, Ralph M.
Published by Harvard University Press, Cambridge, MA (1949)
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Book Description Harvard University Press, Cambridge, MA, 1949. Cloth in Dj. Condition: Very Good. Dust Jacket Condition: Very Good. Revised Edition. Very Good in Very Good jacket 8vo-over 7¾"-9¾" tall. Illus. with examples of the Ayer advertising styles. With the preface to the first edition. With a gift inscription and bookplate on front flyleaf and just the slightest swelling to book block from exposure to damp. A more detailed description is available by email upon request. Seller Inventory # 019128

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Hower, Ralph M
Published by Cambridge Harvard University Press 1939. 1/0/00 (1939)
Used Unknown First Edition Quantity Available: 1
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Visible Voice Books
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Book Description Cambridge Harvard University Press 1939. 1/0/00, 1939. Unknown. Condition: Used. VG. in no dj red c; slight wear at tips; in mylar protective wraps 652 pages. Illustrated by illus. 1st edition. 8vo Shipped from Cleveland, Ohio U.S.A. Used books show some shelf wear. Rarely contain notes/highlighting. Used hardcover books may or may not include dust jacket. Please contact seller for specific condition queries. Seller Inventory # 24914

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Hower, Ralph M.
Published by Harvard University Press, Cambridge (1939)
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Book Description Harvard University Press, Cambridge, 1939. Hard Cover Cloth. Condition: Very Good +. Dust Jacket Condition: No Dust Jacket. First Edition. Scuffing of cloth covers. Clean text, sound binding. VG+, no dust jacket. Heavy book may require additional postage. Seller Inventory # 046289

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Hower, Ralph M.
Published by Harvard University Press, Cambridge, Massachusetts (1939)
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Book Description Harvard University Press, Cambridge, Massachusetts, 1939. Condition: Very Good. Second printing. Octavo. 652pp. Burgundy ribbed cloth, gilt-stamped spine, top edge gilt. Illustrated. Extremities a bit mottled with spine lightly faded, else very good. Harvard Studies in Business History, V. Seller Inventory # 357421

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