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The Handbook of Field Marketing

Alison Williams , Roddy Mullin

ISBN 10: 074945380X / ISBN 13: 9780749453800
New Condition: New Soft cover
From Nick Book House (Fresno, CA, U.S.A.)

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New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 31420

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Bibliographic Details

Title: The Handbook of Field Marketing

Binding: Paperback

Book Condition:New

Edition: International Edition

About this title


The Handbook of Field Marketing is an outstanding guidebook, explaining both the principles and practices involved in field marketing. The authors reveal the most successful filed marketing techniques to ensure profitable brand maximization for your company s product- whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales record. This groundbreaking title explores in depth the six different disciplines

About the Author:

Alison Williams is Chairman of the FDS Group of Companies and is also first Chairman of the Field Marketing Council for the Direct Marketing Association. Roddy Mullin is both a Chartered Engineer and a Chartered Marketer

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