Handbook of Media Economics

Published by Elsevier Science & Technology
ISBN 10: 0444636919 / ISBN 13: 9780444636911
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Editor(s): Anderson, Simon; Waldfogel, Joel; Stromberg, David. BIC Classification: JFD; KC; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 191. . . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis:

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.

  • Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process
  • Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy
  • Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

From the Back Cover:

Recent academic research has succeeded in defining media economics as a unique field that has its own theories, evidence, and policies. Understanding the media is of high importance for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. This volume spans the large scope of media economics while simultaneously offering in-depth analysis of particular topics. The economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies receive authoritative treatment. For those who want to start research in media economics, it is a powerful introduction.

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Bibliographic Details

Title: Handbook of Media Economics
Publisher: Elsevier Science & Technology
Book Condition: New

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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2016. Mixed media product. Book Condition: New. Language: English . Brand New Book. Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Bookseller Inventory # AA59780444636911

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Published by ELSEVIER SCIENCE TECHNOLOGY, United States (2016)
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Book Description ELSEVIER SCIENCE TECHNOLOGY, United States, 2016. Mixed media product. Book Condition: New. Language: English . Brand New Book. Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Bookseller Inventory # AA59780444636911

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Simon P. Anderson (editor), Joel Waldfogel (editor), David Stromberg (editor)
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