Stock Image

Harnessing the Power of Social Media and Web Analytics, by Ayanso

Anteneh Ayanso

ISBN 10: 1466651946 / ISBN 13: 9781466651944
Published by Igi Global, 2014
Used Condition: Good Hardcover
Buy Used
Price: US$ 47.88 Convert Currency
Shipping: US$ 3.99 Within U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

Offered By

Salem, OR, U.S.A.

1-star rating

AbeBooks Seller Since February 15, 2001

About this Item

Has minor wear and/or markings. SKU:9781466651944-3-0-3. Bookseller Inventory # 9781466651944-3-0-3

Quantity Available: 1

Ask Seller a Question

Bibliographic Details

Title: Harnessing the Power of Social Media and Web...

Publisher: Igi Global

Publication Date: 2014

Binding: Hardcover

Book Condition: Good

About this title


Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services.

Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

About the Author:

Anteneh Ayanso is an Associate Professor of Information Systems at Brock University. He received his PhD in information systems from the University of Connecticut and a MBA from Syracuse University. He is also certified in Production and Inventory Management (CPIM) by APICS. His research interests are in data management, business analytics, electronic commerce, and electronic government. His current related studies include topics such as search engine advertising, the role of social media technologies and applications in the commercial as well as public sector, and methods for profiling and measuring ICT positions and e-government readiness of world nations. He has published many articles in leading journals such as European Journal of Operational Research, Decision Sciences, Decision Support Systems, Journal of Database Management, Communications of the AIS, International Journal of Electronic Commerce, Journal of Computer Information Systems, Government Information Quarterly, AIS Transactions on Human-Computer Interaction, Information Technology for Development, and in proceedings of major international conferences in information systems and related fields. He currently serves as editorial review board member of the Journal of Database Management, International Journal of Convergence Computing, and International Journal of Electronic Commerce and regularly reviews articles for many leading journals in information systems and related fields.

"About this title" may belong to another edition of this title.

Store Description

We are a business selling textbooks on the Internet. Our strength is in our friendly and professional customer service, which includes accurate listings, quick email response, fast shipping and 100% guaranteed product. We are always happy to help out customers with any questions or problems concerning their purchases. We offer standard and expedited shipping.

Visit Seller's Storefront

Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

Other items (CDs, DVDs, software & video games) are also backed by our money-back guarantee if they are returned unopened and unused.

If you've changed your mind about a book that you've ordered, please use the Ask booksel...

More Information
Shipping Terms:

Most used and new textbook orders that are received by 7:30AM PST are shipped the same business day. Orders received after 7:30AM PST are shipped no later than the next business day. Delivery time for Standard Shipping is usually between 5-20 days. Delivery time for Expedited Shipping is usually between 3-5 days. * 90% of our books shipped Expedited are delivered in 2 ┐ 5 days. At times, based on weather and distance from our shipping location, some orders may take a few additional days. Faster shipping methods are available as well, at a higher cost.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express