Selling Points Features all-star names in marketing including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae Provides a broad and diverse look at strategic alliances including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border

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The Harvard Business Review Paperback Series delivers the best business thinking--both classic and contemporary--in succinct and accessible form. Individually, the titles help managers master the key ideas on specific topics; as a whole, the series creates a rare opportunity to reflect on the seminal ideas of the past, understand and apply today's most compelling business thinking, and envision the future of management.

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