Health Care Market Strategy: From Planning to Action

Berkowitz, Eric N., Hillestad, Steven G.

Published by Jones & Bartlett Learning, 2003
ISBN 10: 0763747998 / ISBN 13: 9780763747992
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Synopsis: Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.

About the Author: University of Minnesota, Minnesota

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Title: Health Care Market Strategy: From Planning ...
Publisher: Jones & Bartlett Learning
Publication Date: 2003
Binding: Hardcover
Book Condition: Acceptable

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Steven G. Hillestad, Eric N. Berkowitz
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