Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

Vincent Barabba, Gerald Zaltman

Published by Harvard Business School Press, 1991
ISBN 10: 0875842410 / ISBN 13: 9780875842417
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Synopsis: More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.

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Title: Hearing the Voice of the Market: Competitive...
Publisher: Harvard Business School Press
Publication Date: 1991
Book Condition: Good

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Vincent P. Barabba
Published by Harvard Business School Press (1990)
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Vincent Barabba, Gerald Zaltman
Published by Harvard Business School Press (1991)
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Book Description Harvard Business School Press, 1991. Book Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP89878266

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Vincent Barabba, Gerald Zaltman
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Book Description Harvard Business School Press, 1991. Book Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP8031021

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Vincent Barabba, Gerald Zaltman
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Book Description Harvard Business School Press. Hardcover. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2794678610

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Book Description Harvard Business Review Press. Hardcover. Book Condition: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Bookseller Inventory # G0875842410I4N00

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Book Description Harvard Business Review Press. Hardcover. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G0875842410I4N00

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