Hello, My Name is Awesome: How to Create Brand Names That Stick

ISBN 10: 1626564728 / ISBN 13: 9781626564725
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This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory #

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Synopsis: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone even noncreative types can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins s proven SMILE and SCRATCH Test two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you ll see dozens of examples the good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.

Book Description: Naming a business or product has always been challenging―and sometimes costly―for entrepreneurs and inventors, but it’s one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro.

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Book Description Collins Business/Berrett Koehler, 2014. Softcover. Book Condition: New. Too many new companies and products have names that look like the results of a drunken scrabble game (Xobni, svbtle, doostang). The heart of the book is Watkin`s proven smile and scratch test, as featured in the wall street journal and inc. A great name makes you smile because its-suggestive-evokes a positive brand experience, meaningful-your customers get it, uses imagery-visually evocative to aid in memory, has legs-lends itself to a theme for extended mileage and is emotional-moves people. A bad name, on the other hand, makes you scratch your head because its-spelling-challenged-looks like a typo, copycat-similar to competitors names, restrictive-limits future growth, annoying-frustrates customers, tame-flat, uninspired, suffers from the curse of knowledge-only insiders get it and is hard-to-pronounce. Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And youll see dozens of examples, the good, the bad and the so bad she gave them an award. Alexandra Watkins is not afraid to name names. Printed Pages: 112. Bookseller Inventory # 79341

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Alexandra Watkins
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ISBN 10: 1626564728 ISBN 13: 9781626564725
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Book Description Collins Business/Berrett Koehler, 2014. Softcover. Book Condition: New. Too many new companies and products have names that look like the results of a drunken scrabble game (Xobni, svbtle, doostang). The heart of the book is Watkin`s proven smile and scratch test, as featured in the wall street journal and inc. A great name makes you smile because its-suggestive-evokes a positive brand experience, meaningful-your customers get it, uses imagery-visually evocative to aid in memory, has legs-lends itself to a theme for extended mileage and is emotional-moves people. A bad name, on the other hand, makes you scratch your head because its-spelling-challenged-looks like a typo, copycat-similar to competitors names, restrictive-limits future growth, annoying-frustrates customers, tame-flat, uninspired, suffers from the curse of knowledge-only insiders get it and is hard-to-pronounce. Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And youll see dozens of examples, the good, the bad and the so bad she gave them an award. Alexandra Watkins is not afraid to name names. Printed Pages: 112. Bookseller Inventory # 79341

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