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The Heroic Enterprise: Business and the Common Good

Hood, John M.

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ISBN 10: 1587982463 / ISBN 13: 9781587982460
Published by Beard Books, 2005
Used Condition: Good Soft cover
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isbn matches very clean softcover a few pages have sentence hilites and corners turned solid binding very light cover wear Fast service with confirmation, no international or priority orders over 4lbs. Bookseller Inventory # mon0000102789

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Bibliographic Details

Title: The Heroic Enterprise: Business and the ...

Publisher: Beard Books

Publication Date: 2005

Binding: Paperback

Book Condition: Good

About this title


Corporate responsibility can be judged by examining in detail how actual companies in pursuing the profit motive confer broad and measurable benefits to society. This is a reprint.


Profit-seeking and corporate responsibility are not fundamentally at odds, argues Hood, an up-and-coming writer based in North Carolina. In fact, they are intimately linked. Businesses motivated by economic self-interest have powerful incentives to promote the common good. Technological advancements in the private sector have improved everyone's quality of life, concerns for the bottom-line have made the workplace safer than ever, and a desire to retain loyal workers has inspired flexibility among employers. Filled with anecdotes, The Heroic Enterprise shows how the free enterprise system encourages businesses to do good by doing well.

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