About this Item
Quantity Available: 1
Title: The Heroic Enterprise: Business and the ...
Publisher: Beard Books
Publication Date: 2005
Book Condition: Good
About this title
Corporate responsibility can be judged by examining in detail how actual companies in pursuing the profit motive confer broad and measurable benefits to society. This is a reprint.Review:
Profit-seeking and corporate responsibility are not fundamentally at odds, argues Hood, an up-and-coming writer based in North Carolina. In fact, they are intimately linked. Businesses motivated by economic self-interest have powerful incentives to promote the common good. Technological advancements in the private sector have improved everyone's quality of life, concerns for the bottom-line have made the workplace safer than ever, and a desire to retain loyal workers has inspired flexibility among employers. Filled with anecdotes, The Heroic Enterprise shows how the free enterprise system encourages businesses to do good by doing well.
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