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Hertwig: The Zelig of Design

C. Arthur Croyle

ISBN 10: 1683150147 / ISBN 13: 9781683150145
Published by Culicidae Press, 2017
New Condition: New Soft cover
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Bibliographic Details

Title: Hertwig: The Zelig of Design

Publisher: Culicidae Press

Publication Date: 2017

Binding: Paperback

Book Condition: New

About this title


A biography about the graphic designer Max Hertwig who worked at the beginning of the 20th century with and for such masters of design as Peter Behrens, Walter Gropius, and Ludwig Mies van der Rohe. Chamelion- and Zelig-like he happened to be in the right places at the right time without getting much attention for his substantial contributions to the discipline and profession of graphic design. This book, by Hertwig's grandson C. Arthur Croyle—a well-known illustrator and painter—provides a comprehensive and exhaustive study of Hertwig's amazing, yet almost forgotten work. Croyle’s story of Hertwig serves as a vehicle to chronicle the events, movements, and people who impacted art and design during the culturally and politically dynamic era in the early part of the 20th century. Hertwig’s professional activities intersect with Peter Behrens, Walter Gropius, and Mies van der Rohe, among other bright stars of architecture, graphic design, and art, and includes participation in landmark design work for such companies as AEG (General Electric Company of Germany) and the Fagus Factory, design initiatives that preceded and shaped the foundation for the Bauhaus philosophy.

About the Author:

C. Arthur Croyle is an Associate Professor Emeritus in the Department of Art and Visual Culture at Iowa State University. He has taught classes in foundations, drawing, painting, graphic design, and design history. His professional activity has kept him engaged as an artist, graphic designer, and historian. His grandfather, Max Hertwig, impressed an appreciation for the interconnectedness of all of the visual and design arts upon him.

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