Title: High Performance Marketing: Bringing Method to the Madness of Marketing
Publisher: Kaplan Business
Publication Date: 2005
Language: English
ISBN 10: 1419508237
ISBN 13: 9781419508233
Binding: Hardcover
Condition: New
Weight: 18 ounces

About this title

Synopsis

In this resource for senior executives, marketing consultant Eechambadi (Quaero Corporation) outlines a six-point framework for maximizing returns on marketing investments. His approach, called High Performance Marketing, emphasizes measurability and repeatability through well-defined, disciplined processes. Case studies illustrate the marketing successes of such influential companies as Harrah's Entertainment and Bank of America. The final chapter looks at some evolving trends that are likely to have an important impact on marketing in the future. Annotation �2006 Book News, Inc., Portland, OR (booknews.com)

Review

Naras Eechambadi gives marketers all the real-world tools, practices, and techniques they need to drive performance

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