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Hitting the Road: The Art of the American Road Map

Yorke, Douglas A.; Margolies, John

6 ratings by Goodreads
ISBN 10: 0811810151 / ISBN 13: 9780811810159
Published by Chronicle Books
Used Condition: Fine Soft cover
From Bookish Corner Net (Waltham, MA, U.S.A.)

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0811810151 In Great Condition Softcover ~ AD15 ~ FIRST edition first printing Chronicle Books 1996, next to no shelf-wear, some shimmering on back cover ~ PRISTINE pictures and text, full number line 10 9 8 7 6 5 4 3 2 1 ~ media mail delivery is free, Your orders are meticulously inspected, packed securely, and shipped fast, quick responsive customer service insures customer satisfaction, and our feedback score speaks louder than words, international and expedited shipping for most items. Bookseller Inventory # SKU1039174

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Bibliographic Details

Title: Hitting the Road: The Art of the American ...

Publisher: Chronicle Books

Binding: PAPERBACK

Book Condition:Fine

About this title

Synopsis:

Unceremoniously discarded by the millions, languishing deep in the corners of overstuffed glove compartments, wedged behind the seat cushions of old Buicks lie forgotten examples of one of the great commercial artifacts of twentieth-century America: the oil-company road map. For generations of intrepid motorists, free maps available at gas stations across America charted the dreams and thrills of adventure on the open road. Hitting the Road traces our country's love affair with the automobile through the colorful graphics and alluring images that graced these charming remnants of a bygone era.
Hitting the Road offers a striking collection of illustrations of over 200 road maps, together with a fascinating discussion of the popular culture they reveal. From the early touring maps of 1912, featuring covers ablaze with a sense of motoring adventure, to the Art Deco-inspired graphics of the thirties and the family-oriented images of the fifties and sixties, the examples in Hitting the Road are themselves maps of the recreational twists and turns of the public they sought to guide.

From Booklist:

Get your kicks and Route 66 in this brightly designed album of artwork from road maps printed by oil companies; you remember those freebies Texaco and its ilk gave away as promotional literature at their stations until the 1960s, when the interstates extinguished the custom. They've since become valuable collectibles, and in over 200 pictures, Yorke resurrects their exuberant visual appeal over the years of creation and distribution. The authors underscore the commercial purpose of the artwork, which was to entice motorists to travel, and they responded en masse in the 1920s. The artwork itself metamorphosed over the decades, beginning as bucolic depictions of countryside driving, giving way in the 1930s to angular scenes of industrial progress and world's fairs, and tailing off during the 1950s into prosaic corporate symbols appropriate to the "nomads of the nuclear age." Pleasant nostalgia apt to inspire its viewers to search their own attics. Gilbert Taylor

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