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Essential to an understanding of argumentation and logic, Ad Hominem Arguments is a vital contribution to legal theory and media and civic discourse.
In the 1860s, northern newspapers attacked Abraham Lincoln's policies by attacking his character, using the terms "drunk," "baboon," "too slow," "foolish," and "dishonest." Steadily on the increase in political argumentation since then, the argumentum ad hominem, or personal attack argument, has now been carefully refined as an instrument of "oppo tactics" and "going negative" by the public relations experts who craft political campaigns at the national level. In this definitive treatment of one of the most important concepts in argumentation theory and informal logic, Douglas Walton presents a normative framework for identifying and evaluating ad hominem or personal attack arguments.
Personal attack arguments have often proved to be so effective, in election campaigns, for example, that even while condemning them, politicians have not stopped using them. In the media, in the courtroom, and in everyday confrontation, ad hominem arguments are easy to put forward as accusations, are difficult to refute, and often have an extremely powerful effect on persuading an audience.
Walton gives a clear method for analyzing and evaluating cases of ad hominem arguments found in everyday argumentation. His analysis classifies the ad hominem argument into five clearly defined subtypes—abusive (direct), circumstantial, bias, "poisoning the well," and tu quoque ("you're just as bad") arguments—and gives methods for evaluating each type. Each subtype is given a well-defined form as a recognizable type of argument. The numerous case studies show in concrete terms many practical aspects of how to use textual evidence to identify and analyze fallacies and to evaluate argumentation as fallacious or not in particular cases.
About the Author:
Douglas Walton is Professor of Philosophy at the University of Winnipeg.
Title: Ad Hominem Arguments (Studies Rhetoric & ...
Publisher: University Alabama Press
Publication Date: 1998
Book Condition: Good
Book Description University Alabama Press, 1998. Book Condition: Very Good. Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96327416
Book Description Tuscaloosa, The University of Alabama Press, 1998. XX. 315 Seiten. Aus der Reihe "Studies In Rhetoric And Communication". Mit grafischen Darstellungen, Bibliografie und Index. In englischer Sprache. Name auf dem vorderen Einbanddeckel innen, sonst gutes Exemplar. Sprache: Englisch, Gewicht in Gramm: 775. Original-Leinen, Original-Schutzumschlag, 16x23cm, Zustand: 3. Bookseller Inventory # 84191
Book Description University Alabama Press, 1998. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0817309225
Book Description University Alabama Press, 1998. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110817309225