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Honorable Influence

David Hagenbuch

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ISBN 10: 160039308X / ISBN 13: 9781600393082
Published by Aldersgate Press, 2016
New Condition: New Soft cover
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Bibliographic Details

Title: Honorable Influence

Publisher: Aldersgate Press

Publication Date: 2016

Binding: Paperback

Book Condition:New

About this title

Synopsis:

Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.

From the Author:

     The purpose of Honorable Influence is to help move the needle on marketing morality and ensure that the field's impact is more consistently positive.  Sure, it would be nice to see marketing occupations move up the ranks in Gallup polls, but that change is the lowest priority.  More importantly, our world needs more marketers who take very seriously the persuasive power they hold and who seek to use it in ways that genuinely benefit others, especially given the far-reaching impact the discipline has on individuals, organizations, and institutions, including the Church.  Everyone has a stake in the game, not just the marketers.     Of course, for Christians there's an all-important stakeholder, God, who asks that we do everything "in the name of the Lord Jesus" (Colossians 3:17, NIV).  That everything includes marketing.  Yes, it's very important that marketing's influence honors people, but what God thinks matters more than Gallup poll results, which of course is a huge understatement.  If Christian marketers are not influencing honorably, they're failing to fulfill their Christian calling, and they're missing a great opportunity to make a very unique kingdom impact.  Fortunately, God's Word provides the keys to influencing honorably.  Even though a Bible concordance search for "marketing" produces no hits, scripture is replete with timeless principles and instances of proper influence.  It's also helpful that over millennia many,many marketers have practiced the tenets of their field faithfully, providing countless examples of marketing done right.  Honorable Influence is about celebrating and encouraging such successful influence.

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