Hooked: A Guide to Building Habit-Forming Products

Nir Eyal and Ryan Hoover

Published by CreateSpace Independent Publishing Platform, 2013
ISBN 10: 1494277530 / ISBN 13: 9781494277536
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Synopsis: Why do some products capture our attention, while others flop? 
What makes us engage with certain products out of habit? 
Is there a pattern underlying how technologies hook us? 

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. 

Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: 

- Practical insights to create user habits that stick. 
- Actionable steps for building products people love. 
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. 

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

About the Author: Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com 

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Title: Hooked: A Guide to Building Habit-Forming ...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2013
Binding: Paperback
Book Condition: Used: Good

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