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Synopsis: Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
About the Author: Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
To learn more or to get in touch with Nir, visit nirandfar.com
Title: Hooked: A Guide to Building Habit-Forming ...
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2013
Book Condition: Used: Good
Book Description CreateSpace Independent Publishing Platform. Book Condition: New. 1494277530 This is an International Edition. Brand New, Hardcover, Delivery within 6-14 business days, Same Contents as U.S Versions, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # EU_9781494277536
Book Description Hardcover. Book Condition: NEW. This is an International Edition Brand New Hardcover Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S version. Delivery within 3-7 business days. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Bookseller Inventory # RU_9781494277536
Book Description CreateSpace Independent Publishing Platform. Book Condition: Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Bookseller Inventory # U-05-1613
Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: Very Good. Very good condition - book only shows a small amount of wear. Bookseller Inventory # G1494277530I4N00
Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G1494277530I4N00
Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G1494277530I3N00
Book Description Book Condition: Good. Hooked: A Guide to Building Habit-Forming Products. Bookseller Inventory # Amz4741592
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Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR006307023