The Hot House: Italian New Wave Design

Andrea Branzi

Published by MIT Press (MA), 1986
ISBN 10: 0262521075 / ISBN 13: 9780262521079
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Synopsis: The Hot House is in part a manifesto and in part a noncanonical history of the most progressive and heretical experiments in the applied arts and design. Covering two centuries of avantgarde designs, but concentrating on the 1950s to the present, the book looks at architecture and urban design as well as graphic, interior, exhibit, industrial, and fashion design. It discusses the role that such magazines as Casabella, Domus, and Modo have played on this lively front, and provides an insider's view of such figures and groups as Alessandro Mendini, Gaetano Pesce, Alychmia, Global Tools, Michele De Lucchi, Ettore Sottsass, and-the design world's hot new movement-Memphis. It also elucidates such concepts as banal design, soft design, radical architecture, and color cultures, and relates these and other design developments to social and political issues. Protagonist of many of these experiments, Andrea Branzi calls for a theory and practice in which the old methods and instruments - pencil, square, and compass - are rendered obsolete, and the formal commandments of modernism - comfort, function, and style - are banished. If Branzi's vision of the new domestic landscape bears any relation to the future home, the places we live and objects around us are on the verge of being radically transformed. The Hot House dramatically expands the theoretical and operative limits of design. While precedents to Il Nuovo Design (The New Design) can be found in everything from Art Deco to De Stijl to Pop Art to California funk, Italy is the center of this new phenomenon and the hot house of its most intense activity. Beginning in the 1960s, there emerged a number of design studios that went by nameslike Archizoom, 9999, Superstudio, and UFO; their products redefined the basic architecture of furniture and clothing and polemicized an entire discipline. Andrea Branzi, architect and designer, has been a leading force in Italian design since the 1960s. As the founder of Archizoom Associates and member of the experimental design collective Global Tools, he is responsible for many of the experiments described in this book. He lives and works in Milan, where he is Educational Director of Domus Academy and Editorial Director of Modo.

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Title: The Hot House: Italian New Wave Design
Publisher: MIT Press (MA)
Publication Date: 1986
Binding: Paperback
Book Condition: Used: Good

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Branzi, Andrea
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Book Description The MIT Press, 1984. Hardcover. Book Condition: VG (Only slight age to dj.). Black buckram, white & color illus. dust jacket, 156 pp., many BW and color illus. "In part a manifesto and in part a noncanonical history of the most progressive and heretical experiments in the applied arts and design. Covering two centuries of avant-garde designs, but concentrating on the 1950s to the present, the book looks at architectue and urban design as well as graphic, interior, exhibit, industrial, and fashion design." (dj) Much to see here, and a lot of it would be now labeled "mid-century modern.". Bookseller Inventory # 159476

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